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Marking the launch of the fascinating new book Pokécology: An Illustrated Guide to Pokémon Ecology, a unique collaboration has been formed. Pokémon's creators and the Natural History Museum will launch a temporary store stocked with special items. Enthusiasts will find products like plush toys, art prints, and writing supplies that are drawing from the institution's aesthetic. The big draw, however, is a specially made Pikachu card, given as a gift with purchase at the pop-up. This shop is scheduled from on-site at the museum and its web counterpart from January 26 to April 19.

The Book That Inspires the Partnership

Pokécology: An Illustrated Guide to Pokémon Ecology is a much-awaited volume filled with beautiful illustrations that show creatures in their natural habitats. The concept is what an in-world scientist might publish after adventurers submit their data, alternatively a naturalist's journal could have sketched had the famous islands were populated by Pidgeys rather than birds. Part of the charm lies in the book's scholarly approach, treating Pokémon as a legitimate subject for study. Author Yoshinari Yonehara together with artist Chihiro Kinoshita each possess doctorate degrees in ecology and behavioral science.

Why This Promo Card Stand Out

The company regularly to issue to release cards celebrating big events or brand collaborations. Many such promotional cards typically highlight the famous mouse Pokémon that acts as the franchise mascot. What distinguishes this latest museum card however, is the distinctly bigger size. Although exact measurements were not immediately shared, availability will certainly be highly restricted, and customers able to get just one card per purchase.

Limiting Speculator Activity

Per a company announcement, some of the merchandise will also be sold beyond the museum walls. But, a wider release will only be select retailers within the United Kingdom. Importantly, collectors will not be able to purchase this promo through the online Pokémon Center. Although speculator demand is a given, the setup suggests they will have a difficult time hoarding mass quantities this time around. For those feeling left out, consider an alternative like Pokémon Fossil exhibit coming to Chicago in the coming months.

"Every penny of sales from the museum store and from its online store, including these items, go toward the Natural History Museum’s non-profit work. That encompasses the efforts of hundreds of researchers who are scientific inquiry to discover answers to the planetary emergency," the statement notes.